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Our Purpose

The Purpose of the Retail Orphan Initiative (RetailROI) is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.

RetailROI has 3 primary goals:

  1. Bring Awareness to the enormous needs of orphans worldwide
    • There are over 143 Million Orphans in the world, according to UNICEF.
    • If Orphans were a country, they would be the 8th largest...larger than Russia.
    • A child dies every 5.2 seconds....that's over 16,000 children EVERY DAY.
    • In the NY foster care system, 60% of children who age out end up homeless.
    • More children age out of care systems in 1 week than are adopted in an entire year.
  2. Encourage companies (Retailers, Vendors, Manufacturers) to create programs internally for their companies to help with the need:
    • Be mentors for foster kids in your area
    • Provide non-paid leave for employees who adopt or who are foster parents
    • Establish grant or no-interest loan programs for employees who want to adopt
  3. Raise Funds through the following ways to help "feet on the street" charities who are making a real difference:
    • Direct donations from companies and individuals
    • Making RetailROI a charity that receives matching funds from your company
    • Specially marked packages of toys, cereals, and clothing for kids
    • RoundUp for Orphans at the point-of-sale where consumers can round up their transactions to the nearest $

* Last year, 94% of all RetailROI donations went directly to helping orphans and vulnerable children.